If you’ve spent any time on your For You Page lately, you know the vibe.

It’s the aesthetic slow-motion videos of a morning latte. It’s the "outfit of the day" that feels like a costume design for a movie about your life. It’s the sound bite telling you to stop acting like a side character in your own story.

We call it "Main Character Energy."

And sure, sometimes it’s just about buying yourself flowers or romanticizing a walk to the grocery store. But if we dig a little deeper? It’s not just a trend. It’s a mood. It’s a rebellion. And honestly? It’s exactly what the romance genre has been missing.

The "side character" syndrome

Let’s be real for a second. We love our books. We love our shows. We will go to war for our favorite fictional couples.

But have you ever noticed that even when we are deep in a fantasy, we are still... just watching?

We are the third wheel on the date. We are the invisible ghost hovering in the corner of the room while the tension ramps up. We are the ones screaming at the book, "Girl, do NOT forgive him yet, make him GROVEL!"—knowing full well she can’t hear us.

As much as we love the escape, traditional media forces us into Side Character Energy. We are observers. Passively consuming someone else’s choices, someone else’s mistakes, and someone else’s happy ending.

Why we crave agency

There is a reason why "Main Character Energy" took over the internet.

In real life, we compromise constantly. We compromise at work, with our families, with our schedules. We are often the peacekeepers, the planners, the ones making sure everyone else is okay.

So when we escape into fantasy? We shouldn't have to compromise there, too.

We crave agency. We want to be the center of the gravity. We want the plot to happen because of us, not just around us. We want the "Touch Her And You Die" energy directed at us, not just the girl on the screen.

Fated: Your canon event

This is why we built Fated. We realized that the "Main Character" trend wasn't just about aesthetics; it was a demand for control.

Fated is the shift from "watching the movie" to "directing the movie."

• No More Screaming at the Screen: You know that moment in a horror movie where the girl runs up the stairs instead of out the door? In Fated, you choose the door.

• You Set the Standards: If the Love Interest messes up, you decide if he deserves a redemption arc. You don't have to follow a script that feels out of character for you.

• The Gaze is on You: The world, the dialogue, and the romance are designed with you as the focal point.

It’s time to take the lead

"Main Character Energy" isn't just about putting on a cute outfit and walking confident down the street (though we support that, too). It’s about recognizing that your desires, your choices, and your fantasies deserve to take center stage.

We’re done being the supportive best friend in the background of a romance novel.

Join the Fated waitlist. It’s time to stop watching the story and start leading it. ✨